Beautiful clothing with a higher purpose
Joanna Shook started All Things New Apparel as a student with a clear vision: to create high-quality clothing that reflects a Christ-centered identity without being loud or trendy. She wanted pieces she would actually wear—soft, well-made, and thoughtfully designed—while carrying messages rooted in Scripture and renewal.
Inspired by the idea that God is always making all things new, Joanna set out to build a brand that helps people express their faith in a subtle, meaningful way, blending timeless design with truth that points back to Christ.
When she's not designing new t-shirts and accessories, Joanna enjoys going on adventures with her brother and parents, playing with friends, and spending time reading her Bible—finding inspiration for both her creativity and her faith in everyday moments.
